Google’s timelapse Halloween doodle shows giant pumpkins weighing 1,000lb each being carved into familiar logo

We at Boston Advertising say,” Happy Halloween”.By Rob Waugh

Last updated at 10:55 AM on 31st October 2011

Origin article from Mail Online

http://www.dailymail.co.uk/sciencetech/article-2055584/Googles-Halloween-doodle-carved-giant-pumpkins-weighing-1-000lb-each.html?ito=feeds-newsxml

Google regularly unveils a ghoulish Halloween ‘doodle’ – a seasonal version of the hand-made logos that have become a cult hit on the site.

But this year’s is far more spectacular than previous October’s efforts. It is, Google says, ‘The first time we have done a photoshoot for Halloween.’

The doodle was carved over the space of eight hours from six giant pumpkins shipped in from Half Moon Bay. The heaviest pumpkin weighed 1,296 pounds – and they all had to be moved by forklift.

Google staff hand carved six giant pumpkins for eight hours in the time-lapse video: But although the carving process starts off fairly straightforward, some oddball characters start to show their faces

A gigantic cheese figure makes an appearance half-way through the carving process – other unlikely visitors include Santa Claus

Once the team finished carving the pumpkins, they lit up electric lanterns inside to shine out an orangey Google logo

‘Instead of picking up a few pumpkins from the grocery store, we decided to work on some giant pumpkins,’ says the offical Google blog. ‘They were specially delivered from nearby Half Moon Bay  – and some weighed well over 1,000 pounds).

‘What you see is a time-lapse video of the approximately eight hours we spent carving in the middle of our Mountain View campus in California.’

The team used ordinary kitchen equipment such as kitchen knives to carve the enormous pumpkins.

The doodle is a time-lapse video – the first time the site has ever done a photo shoot for Halloween

The pumpkins were entirely hand-carved using ordinary kitchen equipments – the process took eight hours before the last shreds of pulp were extracted

With the last seeds extracted – each about the size of a thumbnail – the pumpkins were lit up

Read more: http://www.dailymail.co.uk/sciencetech/article-2055584/Googles-Halloween-doodle-carved-giant-pumpkins-weighing-1-000lb-each.html#ixzz1cMazES1C

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• The following figures reveal the huge black hole that our time disappears into when we visit Facebook, Twitter, YouTube or other social media sites.
   
  1. One in every nine people on Earth is on Facebook ( This number is calculated by dividing the planets 6.94 billion people by Facebook’s 750 million users)
  2. People spend 700 billion minutes per month on Facebook
  3. Each Facebook user spends on average 15 hours and 33 minutes a month on the site
  4. More than 250 million people access Facebook through their mobile devices
  5. More than 2.5 million websites have integrated with Facebook
  6., 30 billion pieces of content is shared on Facebook each month
  7. 300,000 users helped translate Facebook into 70 languages
  8. People on Facebook install 20 million “Apps” every day
  9. YouTube has 490 million unique users who visit every month (as of February 2011)
  10.YouTube generates 92 billion page views per month (These YouTube stats don’t include videos viewed on phones and embedded in websites)
  11. Users on YouTube spend a total of 2.9 billion hours per month (326,294 years)
  12. Wikipedia hosts 17 million articles
  13. Wikipedia authors total over 91,000 contributors
  14 People upload 3,000 images to Flickr (the photo sharing social media site) every minute
  15.Flickr hosts over 5 billion images
  16. 190 million average Tweets per day occur on Twitter (May 2011)
  17. Twitter is handling 1.6 billion queries per day
  18.Twitter is adding nearly 500,000 users a day
  19.Google+ has more than 25 million users
  20.Google+ was the fastest social network to reach 10 million users at 16 days (Twitter took 780 days and Facebook 852 days)

Here is more free tools.

By Andy Beal on August 27, 2007

Social Media Monitoring Tools: 26 Free Online Reputation Tools

http://www.marketingpilgrim.com/2007/08/26-free-tools-for-buzz-monitoring.html

1. Your Industry

If you simply don’t have time to track everything that specifically relates to your company–or your competition–you can still track news that relates to your industry. Moreover and Yahoo are just a couple of resources that offer RSS feeds for aggregated industry news.

2. Mainstream Media News

One of the best ways to track mainstream media mentions of your company is to use Google News. Enter your company name, sort the results by date published and then subscribe to the RSS feed. You’ll get instant RSS updates of any news items that mention your business. Example for “apple“.

3. News Buzz

It’s one thing to track any news that relates to your business, but what if you just want to know about the news that becomes popular? Sites such as Digg and Reddit will let you search for submitted stories that match your company name. Subscribe to the resulting RSS feed and you’ll know about any story on Digg that mentions your company–or your biggest rival.

4. Social Media News

By the time a hot news story gets picked-up by the mainstream media, it could have made the rounds for days in the blogosphere. You can capitalize on positive buzz and put out any reputation fires by tracking social media. Technorati is one of the best options for tracking social media sites. Custom RSS feeds let you get quick updates on any blog that utters your company name.

5. Blog Posts

If a blog happens to “ping” the blogosphere, the chances are that it will get on Google Blog Search. Even if the blog isn’t in Google news, or doesn’t make the main Google index, Google Blog Search might still find that story that mentions your CEO or your recent product launch. Get alerts to matching stories via email or RSS.

6. Blog Comments

Sometimes tracking a blog post doesn’t reveal the full conversation about your business. The blog post might be positive, but those leaving comments could attack your reputation. Services such as co.mments.com track the comments left on blogs. You can search for your brand and subscribe to the RSS feed for instant updates.

7. Blog Conversations

A negative blog post appears on a low-trafficked blog and there are no comments to track. End of story? Not quite, what if a very popular blogger picks up on the story? It could spread very quickly and catch you by surprise. Blogpulse’s conversation tracker will help you track who’s linking to that blog post about your company.

8. Blog Trends

How well is your competitor’s new product launch going? Blogpulse trends lets you track whether a keyword is getting growing blog mentions or not. Apple’s iPhone saw a 1000% jump in blog mentions leading up to its launch.

9. Bookmarks

Remember the days when your customers would bookmark your site in IE and you never knew about it? Thanks to online bookmarking services such as del.icio.us more people are sharing their bookmarks online. RSS feeds make it easy to track whenever someone bookmarks a web page that includes mention of your company.

10. Photos

Did an employee release a top-secret photo of your new products? Did someone snap a photo of your CEO leaving a strip-club? The chances are high that they might upload it to image hosting sites such as Flickr. Luckily, you can subscribe to an RSS feed that will update you on any new image that matches your company name?or the name of your slimy CEO.

11. Videos

So what if your CEO was caught on video having a lap-dance? Ouch! Ok, less damaging, someone releases a video showing a negative product review. Google Video recently switched focus to index videos from many online hosting sites (such as YouTube and MetaCafe). Now you can keep track of videos that include your company.

12. Tags

Wouldn’t it be great if you could enter a keyword and see who used that word as a “tag” How much better would it be if you could see matching tags across more than a dozen sites? Keotag.com does just that, making it easy for you to track if someone tags a page using your company or product name.

13. Forum Posts

Sometimes the most important conversations don’t happen on blogs. Forums and message boards can host conversations about your company and you’d never know about it. Don’t panic! Sites such as Boardtracker.com will keep an eye on popular forums for you and alert you by RSS if your company is mentioned in a thread.

14. Changing Information

Wikipedia is one of the most trusted resources for information on the web. You might be interested in any updates to your company profile or maybe you want to know if your competitor is trying to remove links to your web site. Fortunately you can track change history for any Wikipedia page and have the changes sent to your RSS reader of choice.

15. Job Listings

If your competitor wants to start a new service or launch a new product, the chances are they’ll need to hire new staff to achieve this. Classifieds search engine Oodle scours many online job listings and aggregates the information in a central location. Set up RSS feeds for searches on your biggest competitors and you’ll know whenever they list a vacant position.

16. Financial Filings

You can get a good feel for the financial health of your publicly-traded competitors by keeping a close eye on their SEC filings. Use Edgar Online and you’ll know if they’re subject to an SEC investigation or if their CEO is dumping stock faster than Martha Stewart.

17. Conference Calls

Sticking with public companies, sometimes you can learn some competitive information by listening to the company’s conference calls. But who has time for that? SeekingAlpha lets you subscribe to the RSS feed of conference call transcripts. Open up the transcript and you can quickly get a snapshot of their financial health. You might even learn about a new product launch–one which you might want to think about for your business.

18. Patents

Keeping track of patent filings was notoriously difficult before Google Patent Search came along. Now you can keep any eye on patents filed that relate to your industry. Better yet, keep track of patents that might violate your company held patents.

19. Events

Yahoo’s Upcoming lets you get RSS alerts on any new event that matches your selected keyword. You can keep track of conferences that you might want to attend, or sponsor. In addition, you could keep track of seminars or meeting being held by your competitors.

20. New Products

Let’s say you want to get some ideas of products that might be hot right now. Amazon.com lets you view product “tags” and then review similar tags. You can use this to get an idea of companion products that you might want to launch.

21. Search Query Trends

What search queries are popular at Google right now? Thanks to Google Trends you can get an idea of which keywords are most searched for. You can narrow your research to specific countries or cities–letting you know if a product has global or local appeal.

22. Keyword Referrals

Sure you could probably take an educated guess as to which sites might get the most traffic for a particular keyword, but it’s more fun to actually spy on your competitors. Compete’s Search Analytics allows you to enter a keyword and see which web sites are getting traffic for that keyword.

23. Site Referrals

Ok, so maybe you’re not sure which keywords you should target for your next SEM campaign. Compete’s Search Analytics will also let you enter any domain name and see which keywords are driving traffic to that site. Now you know which keywords your competitors are targeting.

24. Email Updates

If you’re not quite ready for all of that RSS reader nonsense, you can still keep track of the latest buzz via email. Google Alerts let you track web, blogs, news and groups for any phrase you want. Select daily, weekly or “as it happens” updates and you’ll get an email whenever your company name is mentioned.

25. The Untrackable

Some stuff just can’t be tracked that easily. If you want to track changes at a site–even if they don’t offer RSS or email updates–there are many tools that will do it for you. Our favorite is Copernic’s Tracker which, for $50, will let you keep an eye on any web site. Use it to monitor RipOffReport.com, forum threads, or even your competitor’s web site.

26. Anything You Want

You don’t have to be a developer in order to create your own custom buzz monitoring tool. Thanks to Yahoo Pipes, you can quickly set up your own RSS tracking, complete with filters. Want to track Twitter for mentions of your company? Not a problem with Yahoo Pipes.

Over to You

So, that should be enough buzz monitoring tools to get you going. Some are more useful than others, but all are FREE! What are your favorite buzz monitoring tools? Leave a comment or post to your own blog and ping us.

We’ve published 8 more free social media monitoring tools.

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RealTownArticlesThe Key to Buyers? Engagement!

The Key to Buyers? Engagement!

 

Written by: Denise Lones

- Oct 6, 2011 9:30:00 AM

Categorized in: Marketing, Educational, Real Estate General, Industry News, Professional Development, Business Planning

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If you read my recent Zebra Report series on open houses, you know that great open houses can generate so many opportunities. I’m thrilled to tell you that I’m starting a new Zebra Report series, dedicated to helping you adopt the concepts from the open house series to create a successful buyer business.

Are you finding the success you want when it comes to working with buyers? Or are you so frustrated with buyers that you’re seriously considering working exclusively with sellers? If you choose not to work with buyers, you are walking away from 50% of the opportunities that exist in the market! If you love the business you have and don’t need one more penny of income, then by all means focus on sellers and forget about buyers.

I personally believe that having a strong buyer business can be an extremely lucrative and fulfilling experience! But you need a strategic plan to be really successful working with buyers. Over the course of the next three Zebra Reports I’m going to give you everything you need to wow buyers.

Let’s start by talking about the most important piece of the buyer puzzle – engagement. It’s the cultivation of relationships that ultimately leads to an increase in business, and a more profitable bottom line.

Many of you are having challenges with buyers because you are not engaging effectively with buyers.  Are you showing buyers home after home after home … but they never buy?  Or do they make offers that are never accepted?  Perhaps they write offers that are accepted … but they bail out of the transaction before closing for reasons that don’t appear valid?

While it’s easy to label these as buyer problems, they are also agent problems! In order to have an effective buyer business you need to seriously sharpen your buyer-client skills.

Let’s look at three critical pieces of the buyer experience: communication, the pace of the home search, and negotiation.

Communication: Often an agent will tell me about a problem they’re having with a buyer … and it immediately becomes clear that the problem is communication. What do I mean? It’s not just whether you talk to buyer clients on a regular basis. It’s also how you talk to them, what you’re saying, and whether the method you are using to communicate mirrors their preferences. Here’s an example: Let’s say you have a buyer named Mike who communicates with you primarily via email and text. You, on the other hand, prefer to pick up the phone and chat, or meet face-to-face. Because you’re obviously not communicating in the manner that Mike needs, he’s going to get frustrated with you. When his frustration gets to the point where he just can’t stand it, he’ll likely find another agent who does understand his preferences.  Or maybe your favorite way to communicate is via email and text, but your new buyer Claire rarely responds to your email messages. Is she not interested in buying? No! She is giving you a clue that perhaps email is not high on her list of communication methods. If you want to create great buyer relationships, ask your client how they prefer to communicate. And remember – listen for the clues, then honor and respect those wishes.

The pace of the home search:  Let’s say you’ve found, after many years of experience, that most buyers can’t remember the details of more than three homes in any one showing. Based on that assumption, you always limit showings to no more than three homes in one buyer appointment. However, you’ve just shown Jim and Diane three homes. You’re heading back to your office with them, and you realize that they’re ready to look at many more houses. Obviously, Jim and Diane don’t fit your preconceptions about buyers! Now they want to keep looking, but you haven’t made arrangements to do that. So they’re disappointed … and they’re probably feeling you aren’t showing them “enough” homes. Making assumptions about how buyers like to search for homes is a common mistake, but it’s one that is easy to correct. All you have to do is open the lines of communication! Ask buyers whether they like to look at lots of homes at once, or if they prefer to view just a few on each outing. Then, listen and watch for more clues.

A great way to handle the home search is to start by taking buyers on a “driving tour”, which helps you learn a lot about your buyers fairly quickly. Based on their parameters, create a tour to show them neighborhoods or communities that they prefer. While on the driving tour, ask your buyers to identify the homes that they would like to take a closer look at. These tours allow you to cover a lot of ground up-front, and ultimately shorten the buying cycle. Just remember to match the clues they give you with the pace they are going. If you drive buyers past 20 homes and they seem overwhelmed, that’s a clue. If you take them by eight and they seem bored, that’s another clue. Pay attention to all the clues!

One last thought on the home search process. If you’re sending buyers bundles of listing information via email and they’re not responding to you, it could be that you’re simply overwhelming them and they don’t know where to start. It’s also a clue that perhaps you should slow down the process and talk to them face-to-face again. If, on the other hand, your buyers are contacting you regularly to ask about listings you have not sent information on, or called them about, you need to pick up the pace and become much more proactive. Again … watch for the clues.

Negotiations:  Every buyer has a negotiation style that is most comfortable for them. You need to determine what that style is, and how to effectively manage it. Some buyers are always going to want to write a low offer on reasonably-priced homes because they want room to negotiate. Other buyers will offer exactly what they can pay, and not a penny more. Some will offer full price – because they and their agent have done their homework and they know the home is priced correctly. Regardless of your buyer’s style, it’s critical that you spend time talking to your buyer clients about “win-win” negotiating. Show buyers exactly what that looks like. Explain to them why it’s important to bring a fair offer to the table. Before you get to the offer-writing stage, have an honest discussion with your buyers about their negotiating style and how you can work together to make it work within a win-win scenario.

Remember – the key to building an amazing buyer business is engagement. It’s listening and watching for clues and adapting your style to mirror your buyer’s style. Engagement is making sure that your communication, home search, and negotiation styles match the preferences of your buyers. If you take care of these three critical areas, you’ll build strong, long-lasting relationships with your buyers … and ultimately build a profitable, sustainable business.

Next week I’ll be talking about the “buyer presentation” and the “buyer tour”. Whether or not you have a buyer presentation – or have a truly memorable buyer tour – watch for next week’s Zebra Report, when I’ll be sharing some of the secrets I used for many years to create a very lucrative buyer business.

Editor: Henry Vigeant

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CommunitiesRealTownArticlesThe Key to Buyers? Engagement!
The Key to Buyers? Engagement!
Written by: Denise Lones
- Oct 6, 2011 9:30:00 AM
Categorized in: Marketing, Educational, Real Estate General, Industry News, Professional Development, Business Planning

Print ArticleEmail ArticleRead CommentsIncrease FontDecrease Font

If you read my recent Zebra Report series on open houses, you know that great open houses can generate so many opportunities. I’m thrilled to tell you that I’m starting a new Zebra Report series, dedicated to helping you adopt the concepts from the open house series to create a successful buyer business.

Are you finding the success you want when it comes to working with buyers? Or are you so frustrated with buyers that you’re seriously considering working exclusively with sellers? If you choose not to work with buyers, you are walking away from 50% of the opportunities that exist in the market! If you love the business you have and don’t need one more penny of income, then by all means focus on sellers and forget about buyers.

I personally believe that having a strong buyer business can be an extremely lucrative and fulfilling experience! But you need a strategic plan to be really successful working with buyers. Over the course of the next three Zebra Reports I’m going to give you everything you need to wow buyers.

Let’s start by talking about the most important piece of the buyer puzzle – engagement. It’s the cultivation of relationships that ultimately leads to an increase in business, and a more profitable bottom line.

Many of you are having challenges with buyers because you are not engaging effectively with buyers. Are you showing buyers home after home after home … but they never buy? Or do they make offers that are never accepted? Perhaps they write offers that are accepted … but they bail out of the transaction before closing for reasons that don’t appear valid?

While it’s easy to label these as buyer problems, they are also agent problems! In order to have an effective buyer business you need to seriously sharpen your buyer-client skills.

Let’s look at three critical pieces of the buyer experience: communication, the pace of the home search, and negotiation.

Communication: Often an agent will tell me about a problem they’re having with a buyer … and it immediately becomes clear that the problem is communication. What do I mean? It’s not just whether you talk to buyer clients on a regular basis. It’s also how you talk to them, what you’re saying, and whether the method you are using to communicate mirrors their preferences. Here’s an example: Let’s say you have a buyer named Mike who communicates with you primarily via email and text. You, on the other hand, prefer to pick up the phone and chat, or meet face-to-face. Because you’re obviously not communicating in the manner that Mike needs, he’s going to get frustrated with you. When his frustration gets to the point where he just can’t stand it, he’ll likely find another agent who does understand his preferences. Or maybe your favorite way to communicate is via email and text, but your new buyer Claire rarely responds to your email messages. Is she not interested in buying? No! She is giving you a clue that perhaps email is not high on her list of communication methods. If you want to create great buyer relationships, ask your client how they prefer to communicate. And remember – listen for the clues, then honor and respect those wishes.

The pace of the home search: Let’s say you’ve found, after many years of experience, that most buyers can’t remember the details of more than three homes in any one showing. Based on that assumption, you always limit showings to no more than three homes in one buyer appointment. However, you’ve just shown Jim and Diane three homes. You’re heading back to your office with them, and you realize that they’re ready to look at many more houses. Obviously, Jim and Diane don’t fit your preconceptions about buyers! Now they want to keep looking, but you haven’t made arrangements to do that. So they’re disappointed … and they’re probably feeling you aren’t showing them “enough” homes. Making assumptions about how buyers like to search for homes is a common mistake, but it’s one that is easy to correct. All you have to do is open the lines of communication! Ask buyers whether they like to look at lots of homes at once, or if they prefer to view just a few on each outing. Then, listen and watch for more clues.

A great way to handle the home search is to start by taking buyers on a “driving tour”, which helps you learn a lot about your buyers fairly quickly. Based on their parameters, create a tour to show them neighborhoods or communities that they prefer. While on the driving tour, ask your buyers to identify the homes that they would like to take a closer look at. These tours allow you to cover a lot of ground up-front, and ultimately shorten the buying cycle. Just remember to match the clues they give you with the pace they are going. If you drive buyers past 20 homes and they seem overwhelmed, that’s a clue. If you take them by eight and they seem bored, that’s another clue. Pay attention to all the clues!

One last thought on the home search process. If you’re sending buyers bundles of listing information via email and they’re not responding to you, it could be that you’re simply overwhelming them and they don’t know where to start. It’s also a clue that perhaps you should slow down the process and talk to them face-to-face again. If, on the other hand, your buyers are contacting you regularly to ask about listings you have not sent information on, or called them about, you need to pick up the pace and become much more proactive. Again … watch for the clues.

Negotiations: Every buyer has a negotiation style that is most comfortable for them. You need to determine what that style is, and how to effectively manage it. Some buyers are always going to want to write a low offer on reasonably-priced homes because they want room to negotiate. Other buyers will offer exactly what they can pay, and not a penny more. Some will offer full price – because they and their agent have done their homework and they know the home is priced correctly. Regardless of your buyer’s style, it’s critical that you spend time talking to your buyer clients about “win-win” negotiating. Show buyers exactly what that looks like. Explain to them why it’s important to bring a fair offer to the table. Before you get to the offer-writing stage, have an honest discussion with your buyers about their negotiating style and how you can work together to make it work within a win-win scenario.

Remember – the key to building an amazing buyer business is engagement. It’s listening and watching for clues and adapting your style to mirror your buyer’s style. Engagement is making sure that your communication, home search, and negotiation styles match the preferences of your buyers. If you take care of these three critical areas, you’ll build strong, long-lasting relationships with your buyers … and ultimately build a profitable, sustainable business.

Next week I’ll be talking about the “buyer presentation” and the “buyer tour”. Whether or not you have a buyer presentation – or have a truly memorable buyer tour – watch for next week’s Zebra Report, when I’ll be sharing some of the secrets I used for many years to create a very lucrative buyer business.

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It’s official!!! The Farm Bar & Grille, Dover NH is famous! Mike and Frank from American Pickers stopped by, LOVED lunch, and posed for a little face time. As you see left with a little take-out. The History Channel has a new show American Pickers. This dual travels across the backroads of America, picking through barns and atticslooking for Gold,most people see as junk. They make a living finding items to resell. Each piece tells a story about the history of America. Working up an appetite, they stopped by the Farm Bar and Grille, when they heard the chatter about huge portions of  BBQ. These mid-western folk know BBQ, around the nation and quoted,”this is delicious”. Come to find out, American Pickers reality show is going across NH, filming. Starting in Portmouth,NH, an old shipping city. Next, Dover NH is one of the oldest Cities in NH,with lots of antiques and collectibles for Frank and Mike to dig through. From there they said they were going to Laconia then the Kangusmangus. Happy picking boys.

Th Farm Bar and Grille is making a foot print in Dover NHas a top dinning  Attraction. First, Phanton Gourmet,now American Pickers,choose the Farm’s BBQ menu.

Foster’s Daily Democrate is following this great story in Dover. If you are looking for great smoked BBQ and more please give the Farm a try. I was there with the American Picker’s crew and love that show.

Boston Advertising Editor

Henry Vigeant

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First Parish Church
218 Central Avenue
Dover, NH 03820
603-742-5664
FirstParish@Comcast.net

FPC, also accepts donations.

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